About Us

Smart. Sophisticated. Rugged.

Inspired by Three Kids, and Too Much to Carry

I was a mom of two and seven months pregnant with my third when my desire for truly better parenting gear took hold.

I was working full-time, juggling daycare drop-offs and pick-ups, trying to do it all and keep it all together. As parents, the mental load we carry is enormous and unrelenting. But the physical load? It can feel like putting on a small production every single day.

I had plenty of diaper bags that claimed to be “functional,” but none of them made the chaotic moments of managing multiple kids any easier. I was running into the same problems over and over:

  • Not enough space for multiple kids’ essentials

  • No way to protect items from getting crushed

  • Slow, clumsy access to diapers, wipes, and bottles

What I needed was legitimate function, not just more pockets.

Design and branding materials for Tuck & Tote, a company that creates handbags. Items include logos, tags, color swatches, sketches of a bag, fabric samples, and business cards displayed on a wooden surface.

The Breakthrough

I wanted to design elevated, practical, truly functional parenting gear that could be effective during parenting’s most chaotic moments.

I believed that every problem without a solution is an opportunity for innovation. And so, Tuck & Tote was born.

Designed from the real chaos of parenting life, our bags aren’t just another version of the same. They’re designed to keep pace with you — giving parents gear that finally works the way it should.

Who We’re For

We’re here for the parents who:

  • Balance work, daycare, and family life

  • Manage the never-ending carousel of snacks, bottles, outfits, and toys

  • Need a bag that transitions seamlessly from daycare drop-offs to boardrooms

Our Mission

To create elevated essentials that actually meet the demands of parenting today—smarter layouts, better function, no compromises.

Every product we make is inspired by the unfiltered needs of families like mine—and yours.

Built for the parents who do it all.

— Because Parents Carry More —