About Us
Redefining Parenting Gear
Tuck & Tote designs modular lifestyle gear built for modern parenting—intelligent systems that adapt as life changes, without asking parents to compromise on design, function, or identity.
Parenting gear should work with you, not lock you into a single phase of life. Every product we create is designed to replace excess, simplify transitions, and hold up to real use—day after day, year after year.
Inspired by Three Kids, and Too Much to Carry
Founded by Van Rene Rhoades, a U.S. Army Veteran, and mother of three, after years of juggling full-time work, motherhood, and constant transitions, Van recognized a crucial gap in the parenting gear market: diaper bags were fixed for one phase of life and failed to adapt to the very real transitions modern parents go through.
Tuck & Tote was founded to redefine how modern families carry their daily load – to design exceptionally functional lifestyle gear for modern parenting, built to adapt as parents evolve and families grow.
Our Mission
Tuck & Tote exists for parents who expect more from the gear they carry—because they already carry enough.
Our mission is simple: To create products that combine intelligent functionality, refined design, and long-term adaptability — gear that transitions seamlessly between family life and work, and evolves alongside the people who use it.